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Is the news of the "Taming of the Blogosphere" premature?

Kevin Drum reports on Billmon's return from sea to "mourn the taming of the blogosphere" in a piece in the La Times with this provacative headline "Blogging Sells, and Sells Out". Drum Highlights these nuggets:

Even as it collectively achieves celebrity status for its anti-establishment views, blogging is already being domesticated by its success. What began as a spontaneous eruption of populist creativity is on the verge of being absorbed by the media-industrial complex it claims to despise.

In the process, a charmed circle of bloggers -- those glib enough and ideologically safe enough to fit within the conventional media punditocracy -- is gaining larger audiences and greater influence. But the passion and energy that made blogging such a potent alternative to the corporate-owned media are in danger of being lost, or driven back to the outer fringes of the Internet.

....I should have seen the writing on the wall earlier this year when the World Economic Forum, the ferociously trend-following CEO club, sponsored a panel session on blogging at its annual meeting in Davos, Switzerland....At the time, the idea of buying a blog struck me as funny, like trying to buy a conversation. Now, having seen blogs I admired mutate into glorified billboards, and having witnessed the emergence of the "sponsored" blog (in which the blogger is literally an employee of, or contractor to, a corporate owner), I can see who's likely to have the last laugh.

Hmmmmmmmmmmmmm


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